2024Sales Strategy
The Hidden Cost of Over-Enablement
Why more training, more content, and more tools might be the very thing holding your sales team back from peak performance.
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Insights & Perspectives
The Blog
Thoughts on sales enablement, human agency, leadership, and building high-performance revenue organizations.
2024Leadership
Human Agency in the Age of AI-Driven Sales
As automation reshapes the sales landscape, the organizations that win will be those that double down on what makes us irreplaceably human.
2023Enablement
The Enablement Minimalist Manifesto
A counterintuitive approach to sales enablement that prioritizes clarity over comprehensiveness and impact over activity.
2023Growth
Building Revenue Teams That Scale
The architectural principles behind sales organizations that grow without breaking—and the common patterns that cause them to collapse.
2023Strategy
The Art of Strategic Prioritization
How the best enablement leaders decide what to focus on—and more importantly, what to ignore.
2022Events
Why Your Sales Kickoff Probably Won't Work
The uncomfortable truth about annual sales events and what to do instead.