Professional Journey

10+ Years of Sales Leadership & Enablement

Elevating GTM teams through enablement strategy. A SaaS leader passionate about people, process, and pipeline.

Shannon Patton
Denver Metropolitan Area

I am a Sales Enablement leader passionate about equipping go-to-market teams with the skills, strategies, and insights they need to win. With a background in sales and leadership, I bring a data-driven, results-oriented approach to enablement, ensuring that every initiative translates into measurable impact.

At Udemy, I design and execute scalable, high-impact enablement programs that empower sales and customer success teams to engage executives, navigate complex deals, and drive revenue growth. My work spans sales skills development, content strategy, ABM alignment, and strategic coaching—all tailored to help sellers succeed in an evolving market.

Career History

Experience

Current

Mar 2025 - Present

11 months

Denver, Colorado, United States

Senior Global Enablement Leader

Udemy

Mar 2024 - Mar 2025

1 year

Denver, Colorado, United States

Senior Sales Enablement Manager - North America

Udemy

Nov 2022 - Mar 2024

1 year and 4 months

Denver, Colorado, United States

Manager, Sales Development - Enterprise Public Sector

Udemy

  • Oversaw a dynamic team of 5 Enterprise & Public Sector Account Development Representatives
  • Elevated team's average quota attainment from 54% to a 128% quarterly average, consistently surpassing quarterly quotas
  • Successfully led my team to achieve 100% of our 2023 sales quota
  • Championed the development of a robust 1:1 process that was universally adopted by the organization
  • Cultivated talent by successfully advancing three team members to Account Executive roles
  • Introduced weekly enablement sessions with a focus on prospecting enhancement and sales process optimization, resulting in a 66% rise in meetings booked and a 24% uplift in the team's average talk time
  • Assisted in the redesign of the onboarding program, enhancing content and reducing ramp-up time, which resulted in 80% of internal hires outperforming their 2023 ramp quotas

Mar 2021 - Aug 2022

1 year and 5 months

Denver, Colorado, United States

Manager Of Sales - ECommerce

Wix.com

  • Managed a team of eight SMB SaaS account executives
  • Assisted in developing a proof-of-concept team to a profitable four department organization
  • Regularly exceeded team revenue goals and KPIs, driving over $1.4 million in gross revenue sales in one year
  • Developed a replicable sales process that was implemented across all four departments of the sales organization
  • Analyzed data trends to identify new lead sources, increased connection and conversion percentages
  • Created email cadences to increase the team's meeting and conversion rates
  • Developed a comprehensive sales education curriculum for the entire sales team
  • Produced a call review process that was adopted and implemented across the entire company

Nov 2018 - Mar 2021

2 years and 4 months

Greater Denver Area

Manager Inside Sales, Colorado Avalanche

Kroenke Sports & Entertainment

  • Managed a team of ten entry-level sales representatives
  • Exceeded Inside Sales Department revenue goal for the '18-19' season, totaling over $1.43 million
  • Developed an extensive ten-month sales training plan and schedule which included daily training and reinforcements
  • Responsible for conducting Mount Union's Denver sales seminar with over 300 attendees
  • Produced a business plan for my team to sell Colorado Mammoth and Denver Nuggets while still focusing on Avalanche sales efforts

Apr 2016 - Nov 2018

2 years and 7 months

Greater Denver Area

Account Executive, Colorado Avalanche

Kroenke Sports & Entertainment

  • Sold in excess of over $400,000 for the 2018-2019 season
  • Generated $190,379 in full season revenue for the 2018-2019 season
  • Cultivated over $200,000 in partial season revenue for the 2018-2019 season
  • Produced over $354,000 in revenue for the 2017-2018 season and exceeded overall revenue goal
  • Worked to execute the first industry driven group night at the Pepsi Center
  • Maintained a client base of over 125 full season, partial season, and group members combined
  • Member of the Leadership Council and oversaw staff outings, budget changes, and staff strategy meetings

Feb 2016 - Apr 2016

2 months

Greater Denver Area

Inside Sales Representative, Colorado Avalanche

Kroenke Sports & Entertainment

  • Generated $32,156 in new business from full season and partial plans
  • Generated over $10,000 in new revenue in one week in Inside Sales
  • Scheduled 35 appointments with a closing rate of 93%
  • Consistently ranked at the top of all staff in call volume and potential client contacts

Jul 2015 - Feb 2016

7 months

Evanston, Illinois

Educational Leadership Consultant

Alpha Phi International Fraternity

  • Designed customized marketing campaigns focused on increasing chapter membership and promoting the organization's brand at 13 college campuses
  • Educated Advisors and Officers on the importance of selling a 'brand' and using data from membership
  • Served as a liaison between international headquarters, university administrators and alliance groups
  • Recruited over 300 new members within one academic semester at 6 different college campuses
  • Conducted officer and advisory team leadership seminars on professional development, goal setting and team building initiatives
  • Responsible for the planning and execution of the largest recruitment program in North America with over 2,000 attendees

Education

Academic Background

2011 - 2015

Boulder, Colorado

University of Colorado Boulder

Activities and Societies: Alpha Phi National Sorority

Expertise

Core Skills

Sales EnablementSales TrainingTeam LeadershipSales ProcessContent StrategyCoachingDigital TransformationSales OperationsSaaSBusiness DevelopmentGoal SettingTeam Building

Great enablement isn't just about training—it's about translating insights into action and equipping teams with the right knowledge, at the right time, to make an impact.

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